The modern Lego has been around for over 50 years. But in fact, the history of Legos toys dates back a lot more years. The Lego Group was founded in Denmark in 1934 by Ole Kirk Christiansen, a carpenter who had become quite adept at creating wooden toys. For over a decade, the company successfully offered a wide range of pull-along wooden toys ranging from animals to trucks and cars.
In 1947, the company made what was considered a massive investment in the time in a plastic injection molding machine. This investment gave birth to a new line of plastic toys that paid off handsomely for the company. Although slightly different from the Lego bricks we have today, this development paved the way for what has become the contemporary Lego. Similar in size, form and function, the Automatic Binding Brick continued to be improved upon by the business. In 1954, the company officially registered the”LEGO” name as a trademark.
As the development of the Lego brick lasted, Godtfred Kirk Christiansen, Ole’s son, who was now an active executive in the company, developed the idea of creating a”play system” based around their Lego brick. He credits the flicker of the idea to a conversation he had with an overseas toy purchaser who remarked that there was no real system in the toy market. The modern lego brick and design was patented in early 1958, and took another 5 years to perfect the stuff for it. Surprisingly, bricks from 1958 are still compatible with today’s contemporary brick!
By the end of that decade, the Lego group had sold legos in more that 42 countries around the globe and had opened a theme park in Denmark that brought over half a million visitors in its first year. This decade brought about two major developments for Lego: The timeless Legos sets themes and the world-famous Legos figures, also called, Minifigs or Minifigures. The company continued its meteoric rise during the 80’s and 90’s with expansion into schooling, video games, mail order catalogs, the launch of the official Lego website and the business’s own branded retail stores around the world.
It was also in the 90’s the company took one of its most notable risks that has paid off massive dividends. In 1999, Lego began using licensed themes to market their goods. Star Wars, their first licensed introduction was a record-breaking success for the company. Since then, Lego has partnered with several animation and movie icons to create theme sets which have Batman Legos, Harry Potter Legos, Spongebob Legos, Indiana Jones Legos, Spiderman Legos, Toy Story Legos, and many more.
Today the LEGO company keeps growing. In addition to ongoing licensing deals, the company is focusing on creating their own characters and sets. They’re also focusing on new media opportunities, through the development of online games, video games and the highly effective DesignByMe 3.0, which is an internet platform which gives Lego fans the chance to customize and build their own Lego set and packaging. The only limitation is a users creativity! As the company looks to the future, two things will remain certain, the Lego brick will be at the center of the development strategy and Legos toys will continue to inspire the imaginations of young and old builders alike. They guys at New York City Wildlife Removal love their legos